Monday, December 24, 2012

The demand has seasonality too to use medicine The administration intensifies day by day in autumn

The demand has seasonality too to use medicine The administration intensifies day by day in autumn
The position of pharmacy: The pharmacy that the reporter chose this week, it is the large bridge shop of dispensary factory of grand hall of Beijing located in west street No. 143 of Di'anmen. The pharmacy area is probably about 500 square meters, since building the shop in 2002, there are more than 100,000 members together, Japan's flowing water amount is about 60,000-70,000.
Peripheral situation: Easily accessible, close to BJ Univ Hospital, mostly community resident, person who purchases medicine of BJ Univ Hospital. There are several pharmacies near BJ Univ Hospital and Xishiku Street, but does not constitute a threat to sale of this shop.
Monitor the report: Unless recently, change direction on autumn since summer administration sale of medicines,especially that summer prevent heatstroke and lower the temperature and reducing weight reduce the administrations gradually, and cold in autumn, administration of vascular disease of heart brain begin to present the obvious ascendant trend. In the near future, suffering from diarrhoea products and tonifying type one, increasing degree is obvious at the beginning such as the sales volume of six flavor digitalis pills.
In this pharmacy, cure mainly according to the function of medicines, there are 19 big classes in all, including: Cold and clear away heat person who detoxify, liver and gall, for external use kind, endocrine ' Lower candies, treat diabetes) Antibiotic, vitamins, the intersection of heart and the intersection of brain and blood vessel, digestive system type, person who tonify, resist rheumatism type, gynecological administration, urinary system, calm to tranquilize type, traumatic injury, other type ' Medicines) , traditional Chinese medicine decoction pieces kind, medical equipments, family planning articles, medicineseses non- ( Health food, daily necessities,etc.) . Non-prescribed medicine accounts for about 30% of the products overall arrangement of shop on the door.
According to data for one week, cold and detoxifying type, reducing weight type, endocrine (lower candies, treat diabetes) of clearing away heat , heart brain blood vessels, preventing heatstroke and lowering the temperature type are five major kinds of fast-selling medicines of this week, it accounts for about 40% of the sales volume last week of this shop. Consumers have stronger brand consciousness in the course of buying medicines, rely mainly on choosing independently, it is bought about 70% of the crowd wholly that these some crowds account for. In three kinds of non-prescribed medicine ago the sales amount, the products favored by consumers the most are:
Cold and clearing away heat to detoxify type: Add black new safe grams of compound the intersection of acid and false the intersection of Chinese ephedra and alkali clear up capsule, must get cloth while being fragrant slowly Lip river fragrant to release capsules slowly in vain
Reducing weight type: Bright capsule of west cloth song of hydrochloric acid of beautiful capsule of song, lark arrange the tea-oil camellia
Preventing heatstroke and lowering the temperature type: Essential balm, cooling ointment, soft capsule of healthy tendency of wrinkled giant hyssop
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