Olay two sections of cosmetics suspected of being involved in violation and complained and doubted to exaggerate the efficiency
Because two sections of cosmetics of its brand Olay of PG emphasize there are the products " The specially good effect " R With " L Light spot " R The function, it is false to be suspected of being involved in and propagate, is complained by consumers recently. PG is accepting>Reporter respond, claim, interview, " L The misspelled character incident that not be in the mood for " .
Shanghai eat person in charge, office of medicine, think according to relevant regulation, two products these name respectively and efficiency suspected of being involved in violation while being descriptive.
The violation of propaganda is " L Play with words " ?
Two sections of products queried this time are respectively " L Repair the eye cream of line in specially good effect of Olay " R Sum " L The glossy skin of Yulan causes the frost closely " . Query, the focus is on the the intersection of the former and propaganda material products in the name " L The specially good effect " R Two words may violate>Relevant regulations, it is to forbid words; " L The bright skin causes the frost closely " R Description of products in mention " L Desalinize the obstinate spot " R The efficiency is the special use cosmetics category, have not got permission of special written instructions or comments to carry on production and sales, do not also accord with relevant regulations.
" L The products of the what is called ' desalinize the spot ' describe, can not be on the upper part of the body of cosmetics label now, " Shanghai the intersection of food and medicines supervise office relevant person in charge right>The reporter says, " No matter domestic ordinary use, cosmetics of the special use, or the cosmetics imported completely are all the same, it is the violation. "
The reporter has inquired national food medicines supervise the administration bureau being correlated with being put on record the materials, not it has been called that the search has got " L Repair the eye cream of line in specially good effect of Olay " R Products,but eat country medicine round " L Import the cosmetics and is put on record " R In the column, see a section of one that is produced in American PGs " Olay ProX professional equation provides special care to and repairs the eye cream of line " Detailed information," L The specially good effect " R With " L Provide special care to " R The change of one word.
" L The change of one word " R Crossing in order to be not be in the mood for?
According to>,In the cosmetics " L The specially good effect " R In two word makeup name or description claim whether unless last word, in addition,including " L The whole result; Speed result; Change the skin; Remove wrinkles " L All included in this row when words thinking word purpose in absolute terms.
Shanghai eats the relevant person in charge of medicine office to say : " Use apply originally, now ' provide special care to ' the name was not both accorded with, can be regarded as the situation of imitating official written reply. "
As to this, the public relation director of brand of PG Greater China district is old and silent and right>Explain this is " L The misspelled character incident that not be in the mood for " .
" Professional equation, ProX of Olay, provide special care to, build line eye cream the product in to register the name formally national relevant organization, in a propaganda material of the near future, because of the composing mistake, present the misspelled character in the famous part of the products, our company has already retrieved this propaganda material after the discovery as soon as possible. Packing of product and other propaganda materials sold in the special counter, have not presented the above-mentioned composing mistake. " Chen Mo says.
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