Thursday, September 27, 2012

The Gansu Province advertising supervisor of medical treatment has troubling result Over 90% are not up to standard

The Gansu Province advertising supervisor of medical treatment has troubling result Over 90% are not up to standard
According to Gansu Daily: Recently, Gansu Province the intersection of department of public health and Health Inspection Institute announce the advertising situation of medical treatment, go on supervisor to the intersection of the whole province and regional medical organization, the result is troubling. In the 42 medical organization that spot check, have 9 release medical advertisement, accord with the regulations of " advertising management of medical treatment " have 1 only among them, other 8 have different illegal phenomena of intensity: 2 release without licences, 6 distort, increase and announce the content at will. Should already compel the relevant medical organization to stop releasing the medical advertisement of illegality immediately at present, and is transferred in administration for industry and commerce of the locality and further investigated and prosecuted.In recent years, Gansu Province medical advertisement increase fast, manage in the volume ranking the forefront in advertisement all kinds of. In pace with it, the questions of propagating falsely and illegally etc. are outstanding day by day in the medical advertisement, become the first big persistent ailment of the advertising market. On January 1, 2007, " advertising management of medical treatment " is implemented formally, stipulate the medical organization before releasing the medical advertisement clearly, must apply for the medical advertisement to examine, health authorities, traditional Chinese medicine administrative department are responsible for the examination of medical advertisement, and manage supervision to the medical organization. In view of the above, authorized by the department of public health of Gansu Province, since 2007, province Health Inspection Institute of department of public health has attacked, investigated and prosecuted the medical advertisement of the false illegality of the whole province many times, to releasing the medical organization that the medical advertisement, refused to mend one's ways despite repeated admonition in violation of rules and regulations many times, revoke its subject of making a diagnosis according to relevant regulations, or postpone the check-up " operation licence of medical organization ", meanwhile, regard medical advertisement of illegality as the clue, attack the behavior of practising medicine illegally sternly.This supervisor's key content is: The medical organization has not obtained " it is proved that the medical advertisement examines " to release the medical advertisement without authorization; Distort and increase the issue content examined at will, or it is overdue, counterfeit to utilize it is released that " it is proved that the medical advertisement examine "; Utilize medias such as the city, health-related newspapers and periodicals, local TV stations, networks,etc. to release the medical advertisement of false illegality; Release unlawful practices such as the medical advertisement,etc. in a disguised form for names such as volunteering medical consultation, expert's interview, popular science lecture,etc.. It is introduced, the same as numerous supervisor's results before this, the media of releasing medical advertisement of illegality this time still takes city newspaper, local TV stations and radio stations,etc. as the core, it is mainly mostly private hospitals, clinics and section hospitals that the advertisement releases. (Reporter Should be beautiful duckweed)With the enhancement of health consciousness, people pay more and more attention to with the life closely bound up health problem, such as the food security, medical treatment is ensured, medical information,etc., healthy life should be from understanding information begins!More excellent health information please enter:News channel
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